Mueller's Food Packaging
Graphic Design, Typography, Layout, Packaging, Branding, Color Theory
Mueller's Pasta is an American brand founded in 1890 by Christian F. Mueller. Known for using high-quality ingredients, including 100% semolina from durum wheat grown exclusively in North America, Mueller's has built a reputation for excellence.
Approach:
While researching various pasta brands, I came across Mueller's and identified an opportunity to refresh their outdated elbow pasta packaging. I aimed to modernize the design by focusing on color theory and rebranding their logo. By experimenting with different typefaces and color schemes, I developed a contemporary design solution that would stand out on the shelf and capture the attention of customers in the pasta aisle.
