Theralens
Branding Identity, Color Theory, Illustration, Copywriting
Theralens is a client-facing mobile app designed for therapy practices, addressing client engagement challenges through personalized behavior-tracking tools, custom worksheets, and other supportive resources.
Approach:
As a Brand Manager and Designer at Bytecraft LLC, I had the opportunity to develop the branding identity for Theralens, a healthcare app. By leveraging my expertise in design and market research, I crafted a tailored design solution that brought the app’s vision to life.
The primary goal was to establish a brand identity that conveys trustworthiness, reliability, and simplicity while highlighting the app’s effectiveness. Collaborating closely with the copywriting intern, we developed a cohesive messaging strategy that informed and strengthened the visual identity.
Website & Design
In collaboration with the UX Designer, we were able to develop a website and mobile app using my style guides and branding toolkit for Theralens.
Check the website live here: https://www.theralens.app/
